Week 14 Blog Post

Week 14 blog post 

 

This week my post will go into the influences of demographics on a business's marketing campaign and how our quickly changing society has and will effect marketing in the future.  This past week has been a rough one for the rational human being.  Attacks in Paris and abroad have rocked most of the world and protest and division loom on some of our university campuses.  What does this all mean for marketing? The college protests stem from fear of racial injustice and inequality.  As a result of this fear some people are calling for more control over the free speech of individuals and this call for censorship is rightly returned with outrage by most others.  This country is more divided and confused than it has been in years.  Who a person is and what they say is under much more scrutiny than ever before.  This means the messages of a business, just like the messages of a person, must be carefully decided and evaluated.  We have presidential candidates who won't even utter much less entertain the term "radical Islam", for fear of backlash.  The type of society we're living in can take something that isn't even meant offensive and claim it is offensive (if the  person in question is part of the right interest group).  This amount of distrust and division can really affect how a company markets it's products.  Maybe a company ceases to market diet drinks to women simply because it fears accusations of sexism.  Maybe a company wastes money marketing muscle building protein shakes to women for the same fears.  Maybe a company ceases to provide its products for a church because it doesn't want to been seen or accused biased to any religion.  In other words, companies are entering a time where the demographic of their product matters less, and the "equality" of their marketing matters more.  They will eventually be forced to market products to virtually any type of person, in order to keep people from feeling "left out".  The real question stands, is it real "equality" when you go out of your way to achieve it? Or is the fabrication of forced equality making things even worse.