Blog Post 3

Keeping with the subject of my last post, internet marketing, this post discusses the actual terminology associated with this kind of advertising.  One word for it is "click bait".  Scroll through Facebook for fifteen seconds and you'll see three or four different articles with "click bait" titles.  The title will read something like this, "Most people would throw these old tires away, but what this farmer does with them is amazing!!!".  This article begs you to tap or click on it, promising a wealth of information about repurposing old tires.  However, why didn't the title state just that? "How to repurpose old tires", it's more direct and less dramatic.  The reason for this dramatic title goes back to the term mentioned at the beginning of this post, "click bait".  The author of this article probably doesn't care what the article actually says, because the article doesn't exist for you to read. It exists for the ad that will be displayed below it.  This example I'm using isn't made up either, I've actually seen a very similar post about repurposing old tires, the actual content of the article however was very thrown together and un useful.  One of the "repurposing ideas" suggested making a sort of chair to have in your living room.  Making a chair out of tires is not a very researched endeavor.  Tires smell, and they will give off a black stain if brushed against clothing. Imagine inviting a girl into your home and prompting her to sit on a throne of goodyears.  Have fun buying her new pants and never seeing her again.  If the author of the article knows this, he probably doesn't care.  You clicked on the ad, and his job is done.  Who cares if the article even loads as long as the ad loads and you see it first.  You will get this experience with nearly everything you use on the Internet.  Even articles that are legitimate will carry multiple ads at every possible place on the page. This is the way the Internet works, and in reality, the way any media platform works, ads pay the bills, and the product is what ever gets the customer to see it.