Movie ads

Working at the movies,  I see a lot of different types of marketing.  Probably the biggest place to see marketing at the theater is on the big screen itself.  If a movie is scheduled to start at 7:00, then this really means that the movie starts at 7:20, because we put 20 minuets of previews after the scheduled time in order to attract more customers for our ads.  Not so long ago, these 20 minuets were filled with 90% movie previews and maybe one or two ads for local businesses.  This has greatly changed, now on average, the customer will see no local ads and about ten minuets of previews.  The rest is what you would equate to television commercials.  Now, you can see an ad for anything from toothpaste to Fedex.  Bigger companies have realized the opportunity that sits on the screen of every hometown theater, and boy are they cashing in.  It's actually given customers a little more to watch.  Theater commercials are often more humorous than ones shown on tv.  They can also be longer and can correspond directly with the type of audience that's viewing the movie.  If it's an R rated movie, then theoretically, you can show R rated commercials.  It's also more efficient for the company being advertised.  People tend to pay attention to the theater ads more than the ones on television.  Society can literally fast forward through ads with a DVR.  Movie ads however work out for everyone, the theatre makes money, the company gets advertisement, and the customer enjoys it. Everybody wins!