Blog post 12

Nostalgic style logos seem to have become the norm within our current trends.  Earlier today, I noticed some jeans for sale at an apartment store that had been "aged".  They had also been given a period correct logo to go with the aging process.  Despite the worn look, these were definatly not inexpensive items of clothing.   People are really paying now a days for the "worn in" look.  The logic behind this is that people feel a sense of pride and accomplishment  when they completely exhaust an item of it's usefulness.  By purchasing something that already looks worn out, they get to have that type of satisfaction right away.  It is also easier for the customer to get an emotional attachment to an aged item.  It's uniqueness and custom look sets the item apart for the customer and gives them a sense of individuality.  This is more how the trend starts.  People are wearing the clothing whether they like it or not because it's trendy.  This is a perfect opportunity for business owners to capitalize on.  Vintage themed merchandise is more form than function.  At times it can be easier to produce, cheaper and sold for more money because of the high demand.  My point however doesn't lie in the product, but in the logo.  Coke Cola has had the same logo for almost it's entirety of existence.  Knowing this I think it's safe to say that coke has a "vintage" logo.  The coke you drink however is new.  It is not an old product.  The coke formula had been tweaked slightly over the years and many ingredients have been substituted for more modern ones.  So if the formula is modern, and the logo is nostalgic, then from cokes example we can deduce that the customer likes the combination.  The old logo gives a perception that the customer is receiving a time tested and classic product, but the modern formula makes sure that the customer has an up to date product.  This model can be applied to a number of different industries. Just like the clothing example I sited at the beginning.  It's imperative for business owners that they are always looking at these trends and keeping up with the times. And as of right now, people love the classic look.