Today my blog post will touch on the versatility of a company's logo.  There have been many successful brand logos through out history.  However all but a few can fall under the category of versital.  By versital, I mean a logos abilities to be placed in positions the product it represents would never be.  These days, clothing is an incredible resource of marketing for a company to utilize.  For clothing company's it's amazing, for every product you sell, you also create a walking advertisment.  Take "Salt Life", this company has been wildly successful in selling the salt life brand to beach goers every summer.  This is unfortunately a very seasonal venture for the company in some areas.  To combat this, salt life has been releasing winter clothing for people to use in a more seasonal manner, even introducing some camouflage wear targeting hunters.  This branch of the salt life line has been profitable but not at the level of their beach wear.  The logo "salt life" is just not versital enough to be used in another setting and in reality the logo doesn't even make sense.  I cannot blame the company for trying, but why not just use the marketing power of the brand thar already exists to push a new brand owned by the same company that's just developed for the rest of the seasons.  When designing a company logo, I feel this problem can be completely diverted by making the logo distinctive and representative of the product, but loose and versatile enough to market the product in other applications.  Let's take three successful logo examples and compare.  We'll start with facebook.  Probably as simple of a logo as any, it doesn't look quite right anywhere but the Facebook website.  Would anyone want to wear a tee shirt with the facebook logo on it? How about a hat.....on second thought it probably wouldn't fit, or look appealing to any Facebook user.  This doesn't mean Facebook has a bad logo, it just means that Facebook is limited in its ability to market it's name in comparison to other companys.  For instance, Coke Cola. Coke is the 4th most valuable brand in the world and has a slightly more versatile logo than facebook.  Though still not incredibly appealing, Coke is to this day placed on tee shirts and hats, and in the past it was used on coolers and lunchboxes because the logo was designed in a way that made it appealing in other areas besides coke bottles.  This type of marketing has led to Coke being one of the most widely consumed drinks in the world.  Success like Cokes can only be compared to Forbes number one most valuable brand, Apple.  Apple has a logo that is recognizable almost anywhere.  Its a simple chrome apple with a single bite taken out of it. Every apple device ships with a sticker of this apple for the consumer to place wherever they wish.  Lots of people place it on their car, bycycle or backpack, giving apple marketing from the people using its product just like Salt Life.  Now, not many people will be willing to walk around with a hat or tee shirt that has a big chrome apple on it.  However the company's slogan," think differently" is just as easily placed on a tee shirt as coke cola is. The apple brand is flexible enough to be put on something other than a computer, think about other computer companies.  Would you wear a shirt with windows 10 written on it?  Probably not.  How about a hat that said IBM?  Apple and Coke do something that is very important for a company to do in regards to marketing.  They create an attitude and environment for their products that causes their customers to be drawn in with an undying sence of brand loyalty.